But things are changing this year. According to a report by iiMedia Research, the majority of Hanfu consumers are still predominantly women, who now account for 64.8 percent of the total. But the male fan base is growing, standing at 35.2 percent. Consumers aged 26-40 account for more than 60 percent followed by those aged 26-30 (36.38 percent). Geographically speaking, 21.15 percent of consumers are located in eastern China, 17.1 percent in the north and 17.1 percent are in the southern part of the country. A little less than half (40.44 percent) live in first-tier cities. Liu Weixiu, or Hanfu Grandma, is 77 years old. She used to be a Peking Opera performer but is now focused on her Hanfu modeling career. Most of them (82.7 percent) hold a bachelor’s degree and are getting slightly older as well, although young people are the mainstay. At the event, she was accompanied by 18-year-old Chen Jiawei who’s been engaged in the industry for almost five years, and has 8 million followers on his social media platforms. During the past year, he’s been walking the runway in Hanfu, along with Hanfu Grandma. A collection of pictures of her in Hanfu made her an internet celebrity. Together, vintage cheongsam they portray a grandmother-grandson duo. He also helps the septuagenarian deal with fans, big stages and media.